C O V E R T I T L E
Time Square is featured in hundreds of films and shows, where huge billboards and screens of consumerism dominates over people.
B R I E F
According to Colour Psychology, red is “associated with our most physical needs and our will to survive” which is perfect for someone who is on a path of rising against the status quo.
C O N C E P T
Inspired by the title sequence from Mad Men, I wanted this collage to illustrate how overwhelmed my character is by commercialisation. The bottom half of the image speculates what Time Square would look like without its famous billboards and screens.
P I T C H
The bright red works much better compared to a deeper red, as it portrays the intensity of how out of control my character feels and how passionate she try to feel overcome but it. Drawing from Banksy’s ‘F*ck That’ visual discussing the damaging side of consumerism connected the project’s narrative with real products that are dominating the current market
